More and more small businesses and non-profit organizations are beginning to realize that they need another way to "get their message out." They utilize the World Wide Web, a.k.a. the Internet to help communicate and sell their services and products. With more people routinely searching for information on the Internet, the need for affordable, effective "web-sites" is growing daily.
I see this need and the need for an experienced helper for new Internet marketers.
Twelve years ago, after a 15 year career as a national sales manager for two small-medium sized companies, I began a new venture as a graphic designer for a local Hickory manufacturer.
I designed new packaging for a growing line of shoe care products. Soon, many of our customers asked me to design their private label packaging. I learned to produce art for everything from blister cards, small boxes, and bottle and can labels to shoe polish tins. We also needed to use my photography and photo-editing skills. I entered the digital photography age on day one and now use these skills daily.
As time went on I was producing advertisements for trade magazines, retail posters for point-of sale displays and a lot of different promotional literature. Of course during this time we also needed a web-site. I became our corporate 'web master'.
Ten years later I realized that I have a unique skill set. My years as a successful salesman and sales manager allow me to think like a salesman. I know how important it is to position a company before attempting to close a sale.
Salesmanship, web-mastering, photography and promotional support design skills had prepared me for something new. I discovered that I can efficiently help a lot of organizations with both their printed and their cyberspace marketing needs so I started a new company. That's why we are called Paper & CYBER Graphics, LLC. Your organization is unique too.
When you decide that you need a web site, a new catalog or brochure to help position your firm or explain your special qualities, and sell more products, please give me a call at 828.270.0325; e-mail me at firstname.lastname@example.org.
You've got a great story, don't just tell it;
Let Paper & Cyber help you sell it!
Questions for Marketers
- Do you know what you want to accomplish with your new web site or promotional literature?
- Do you have a clear and succinct "Mission Statement"?
- Is your "Tag Line" working? Do you need a "Tagline"?
- Do you have a "Lowest Common Denominator" that will explain what you do?
- Would a more precise "Elevator Speech" be useful in your marketing efforts?
- Can you articulate what sets you apart from your competition?
- How do you answer the question: "Why should folks do business with us?"
Your answers to all of these important questions and more are part of how I will help you position your company, in, with and through, our marketing efforts together.
Let's get started!
My mission is to help my clients sell more products and services and earn a reasonable living doing this.
I do this by positioning my customers and telling their unique stories with compelling graphics, design, photography and verbiage via printed and cyberspace promotional vehicles.